Metal advertising sign with Viceroy cigarettes branding and store hours display from mid-20th century, circa 1955-1962.

Pressed metal construction with gold-tone border frame and vibrant red background. This functional mid-century advertising display features screen-printed graphics, raised printing techniques, and factory-drilled mounting holes at corners. The sign prominently displays "WE ARE OPEN" in yellow lettering across the top, with blank-fill schedule spaces for daily business hours. The right side showcases a detailed Viceroy cigarette pack illustration with the distinctive sunburst logo, filter tip designation, and promotional text "FAMILIAR PACK OR CRUSH-PROOF BOX." The lower section includes the slogan "Smoke VICEROY" in contrasting typography. This dual-purpose piece represents a classic example of mid-century American tobacco advertising when cigarette companies frequently provided functional signage to retailers. Original factory finish with registration number 2198 visible on lower portion.

Condition Notes:
Signs of age-appropriate wear throughout including surface scratches, paint loss, and mild discoloration. Notable color fade and material wear along top edge and corners. Some oxidation spots on metal surface. Moderate scratching and scuffing across painted areas, particularly visible on white lettering. Several small dents and minor edge wear to the gold border. No major structural damage, though mounting holes show some stress. Refer to the pictures and in-person inspection for condition.

Approximate Dimensions: 13.5 × 15 inches