Sale Name: 14th Annual Montana Spring Auction
LOT 124B - White King Washing Machine Soap Advertising Sign, 1930s-1940s
Description

Tin lithograph advertising sign for White King Granulated Washing Machine Soap. This professionally produced tin sign features a rich brown background with vibrant graphics depicting a 2½ pound soap box with granules spilling from the package.

The sign promotes White King Washing Machine Soap with colorful imagery including the distinctive king playing card figure in a red circular medallion. Bold red lettering at the bottom declares "IT TAKES SO LITTLE AND IT GOES SO FAR," emphasizing the product's economy. The top of the sign prominently displays "GRANULATED" in cream-colored text.

Manufactured by The Crown Cork & Seal Co. of Baltimore, USA, as indicated by the maker's mark in the lower corner. This type of point-of-sale advertising was typical of early-to-mid 20th century retail displays, dating from the 1930s-1940s based on the design style and manufacturing techniques.

The sign features a black border with thin yellow/green accent line. Four mounting holes, one in each corner, indicate it was designed for retail display. The sign exhibits age-appropriate wear consistent with retail use, including minor scratches, light surface scuffing, and minor edge wear. The vibrant colors remain strong with excellent graphic detail and no significant damage. Refer to the pictures and in person inspection for condition.

Approximate Dimensions: 10 × 14 inches

Quantity: 1